Bayanihan Music Video Launch

Philippine Army Officers' Club, Fort Bonifacio, November 28, 2012 (PIA) – The Armed Forces of the Philippines in cooperation with the Presidential Communications Operations Office, Optical Media Board, MTRCB, National Telecommunications Commission, OPAPP, and MMDA launches a music video entitled "Bayanihan" performed by Sarah Geronimo. It is an inspiring video encouraging Filipinos to work together to attain just and lasting peace. It captures the message that the Bayanihan IPSP wants to convey.

The Bayanihan Internal Peace and Security Plan is a comprehensive plan that aims “to reduce internal armed threats to a level that they can no longer threaten the stability of the state, and civil authorities can ensure the safety and well-being of the Filipino people.” Col. Boyet Burgos, spokesperson of the AFP shared that Bayanihan IPSP is different from the previous plans because it focuses on winning the peace and highlights the role of the different stakeholders in society.

The Presidential Communications Office partners with KBP, private media organizations, and OAAP to show the new music video and air the song. During the Nov. 28 launch at Fort Bonifacio, PCOO Undersecretary Lesley Cordero said that "it is not enough to tap the government mass media channels only for the showing of the video, we need to be able to reach out to more people and inspire them to contribute and get involved in the Bayanihan peace advocacy. Kailangan mapanood ng mga nasa iba't-ibang probinsya ang MTV. This is a powerful and inspiring video that should go viral. We urge people who have seen the video to share it." We will use television, radio, LED boards, and social media platforms to share this video and encourage more young people to take part in the Bayanihan, she added.

The Optical Media Board and Movie Television Review and Classifications Board are also one with the AFP in promoting this advocacy. " It is very reassuring to know that we have more artists who are willing to be part of the Bayanihan para sa Kapayapaan advocacy. Ms. Sarah Geronimo is a very talented and popular. She can inspire more people to be part of this," OMB Chair Ronnie Ricketts added. MTRCB is also encouraging cinema and theatre owners to show the music video in cinemas all over the Philippines.

The Bayanihan Music Video launch was spearheaded by the AFP Major Services Commanding Generals, AFP Chief of Staff Gen. Jesse Dellosa and the DND Secretary Voltaire Gazmin. Officials from other government agencies were also present together with the NGOs and other civil society stakeholders to take part in the launch of the video. (Atty. Christine Lovely E. Red; +63 917 468 9451/PIA)

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Inilunsad ng AFP, PCOO ang Bayanihan music video

Inilounsad ng Sandatahang Lakas ng Pilipinas at ng Presidential Communications Opertions Orffice (PCOO), gayundin ng iba pang ahensiya ng gobyerno ang music video sa Fort Bonifacio Miyerkoles upang mahimok ang bawa’t Pilipino na makiisa sa pagsisikap na matamo ang tunay na kapayapaan sa bansa.

Ang music video na pinamatagang Bayanihan ay nagsusulong ng Internal Peace and Security Plan (IPSP) ng AFP upang maghari ang kapayapaan sa Pilipinas. Gagampanan ito ni Sarah Geronimo na tanyag na artista at mang-aawit.

Layunin ng IPSP na mabawasan ang panloob na bantang maaaring hindi makabuti sa kapanatagan ng bansa at kaligtasan ng madla, sabi ni Koronel Boyet Burgos, tagapagsalita ng AFP. Ang Bayanihan IPSP ay naiiba kaysa sa mga naunang panukalang pangkapanatagan ng AFP dahil nakatuon ito sa pagtatamo ng kapayapaan at nagpapatingkad ng mahalagang tungkuling ginagampanan ng iba-ibang antas ng lipunan, paliwanag pa ni Burgos.

Idinugtong ni Cordero na gagamitin ng pamahalaan ang telebisyon, LED boards at social media platform para lumaganap ang ‘video’ at mahikayat ang mga kabataan na makiisa sa pagsusulong ng kapayapaan.

Katuwang din ng PCOO sa proyektong ito ang Kapisanan ng mga Brodkaster ng Pilipin as, mga pribadong media at ang Outdoor Advertising Association ng Pilipinas para itanghal ito at iparinig ang nasabing awit.

Sinabi ni Ronnie Rickets, tagapangulo ng “Optical Media Board” na natutuwa siya sa dami ng mga artistang nagpakita ng interes na makalahok sa Bayanihan para sa Kapayapaan.

Idinugtong niyang napaka-popular ni Sarah Geronimo at marami siyang maaakit para lumahok sa nasabing kilusan.

Hinikayat naman ng Movie Television Review and Classification Board ang mga may sinehan na ipalabas ang music video sa kanilang mga sine sa buong bansa.